Read Online Influence, New and Expanded: The Psychology of Persuasion By Robert B. Cialdini
Read Influence, New and Expanded: The Psychology of Persuasion By Robert B. Cialdini
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Ebook About The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.Cialdini’s Principles of Persuasion:ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this editionUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.Book Influence, New and Expanded: The Psychology of Persuasion Review :
Like other seasoned readers of books about human behavior, I’ve grown justifiably skeptical about “new editions” of these works, suspecting a light update or even just a new forward. But Robert Cialdini’s Influence, New and Expanded shatters these expectations.Cialdini has grown his original system of six types of persuasion, adding Unity (at 73 pages, nearly a book within the book) to Reciprocation, Liking, Social Proof, Authority, Scarcity, and Commitment and Consistency. With these “power tools” that increase compliance, Cialdini masterfully blends lessons drawn from academic research with examples, many of them provided by readers of his earlier works, to disclose the inner mechanics of persuasion. Avid readers of Cialdini’s prolific and acclaimed writings, close students of human behavior, and those new to the topic of persuasion have much to gain from this revision that includes the latest findings from social psychology.Even better, Cialdini’s friendly writing style establishes a sense of comradeship with readers. He confesses to being a sucker himself for the influence strategies he authoritatively dissects. Along the way, he shares collateral insights into wide swaths of human nature. His footnotes at the end are stuffed with added details that will please the most eager readers.Cialdini is sensitive to the ethics of persuasion and shares practical ways for influence-merchants to wield their powers in socially responsible ways. It’s no accident that this book is recommended by two Nobel Prize laureates. I have purchased every edition of this book since its first edition. This new edition is a revelation. Its new information is the most comprehensive, insightful, and newsworthy study of what influences and persuades people to do the things they do, and how you can ethically harness that power to move people in the direction you desire. And now it includes the latest research on how you can use these tools to move people, regardless of whether you have a product, service, or idea, online. Something everyone has been waiting for is finally in this edition and the case studies are remarkable. You can put them to work for yourself immediately.In the first edition, we learned that Dr. Cialdini took a two-year sabbatical from teaching and became a car salesman, waiter, insurance salesman, and several other identities to discover the tools and techniques the most successful ones use.With this newest edition, we learned that he did not stop there. He secretly took on many more identities than we ever realized and what he learned are all revealed in this expanded volume.But what makes this even richer is that he includes comprehensive examples from people like you and me who actually put these laws to work in their business and private life. Their stories are powerful and even more valuable because of the creative use of these fundamental truths that Dr. Cialdini laid out years ago.Dr. Cialdini is very modest as to the reverberations his work has had on the entire business and political world. There's a reason that the UN Security Council calls him in, in closed-door meetings to assist with international emergencies and presidential candidates utilize his immense knowldege.All his knowledge is contained in this new volume. It's 50% bigger with a wealth of new infomercial, including the 7th rule of influence.You could spend a lifetime putting his knowledge to work in your business and personal life. But you need to start by buying this book today.I've never written a review like this before, but if I had never been exposed to this work, I'd hope that you'd do the same for me. Read Online Influence, New and Expanded: The Psychology of Persuasion Download Influence, New and Expanded: The Psychology of Persuasion Influence, New and Expanded: The Psychology of Persuasion PDF Influence, New and Expanded: The Psychology of Persuasion Mobi Free Reading Influence, New and Expanded: The Psychology of Persuasion Download Free Pdf Influence, New and Expanded: The Psychology of Persuasion PDF Online Influence, New and Expanded: The Psychology of Persuasion Mobi Online Influence, New and Expanded: The Psychology of Persuasion Reading Online Influence, New and Expanded: The Psychology of Persuasion Read Online Robert B. Cialdini Download Robert B. Cialdini Robert B. Cialdini PDF Robert B. Cialdini Mobi Free Reading Robert B. Cialdini Download Free Pdf Robert B. Cialdini PDF Online Robert B. Cialdini Mobi Online Robert B. Cialdini Reading Online Robert B. CialdiniRead Online Yoga: The Science of the Soul By Osho
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